Technology-Portfolio.Net - Bulk SMS or mass messaging is the distribution of SMS messages in large quantities to be sent to many recipients. Bulk SMS is widely used by media companies, banks and other companies (for marketing and fraud control) and consumer brands for various purposes including entertainment, corporate and mobile marketing.
Considering that the current popularity of SMS may be less than that of other short messaging applications, this does not mean that its use is no longer effective for business. The reason is, using Bulk SMS has several advantages compared to other communication strategies.
Bulk SMS can reach consumers with various types of cellphones and providers. This shows that its use is not limited by distance, internet, and other things.
Every cellphone must have an SMS feature in it, so that the company can ensure that all customers can be reached, not just relying on areas that have a reliable internet network.
Bulk SMS is usually also used for information and communication between staff.
Today, a wide variety of media options are available for companies to use to get closer to their customers.
Getting to Know the Benefits and About Bulk SMS for Business
There are two types of Bulk SMS, namely Regular Bulk SMS and Premium Bulk SMS, the two types are still the most widely used by companies and are proven to provide effective results.
Regular Bulk SMS
Regular Bulk SMS is usually used to send SMS content related to promotions, information or notifications.Partners use applications to send web-based SMS, where users can create phonebooks, create phonebook groups, send SMS and view reports in real time.
Bulk SMS Premium
Premium Bulk SMS is used to send the OTP (One Time Password) code required for the verification process.Bulk SMS users have an application that can send messages to a server in real time which will immediately send them to the customer's telephone number.
Why You Should Use Bulk SMS
Bulk SMS is used to send urgent and confidential content, such as OTP codes. Bulk SMS service has a fast delivery process.Software
Software is required to send and receive Bulk SMS, and various software packages are available. This software package gives users the opportunity to add as many telephone numbers as required and these telephone numbers can be managed in various ways. Most SMS software applications allow uploading a list of mobile numbers using a text file or CSV file.Some advanced systems can automatically remove duplicate or incorrect numbers, and mobile numbers can be validated before sending messages. With enhanced software features, messages can be scheduled to be sent at specific times and/or days and bulk messages can be sent on national and international mobile networks as long as the bulk messaging software provider sends internationally.
API
Most Bulk SMS services use the following standard application programming interfaces (APIs) that allow programmers to add SMS functionality to any program:- FTP (File Transfer Protocol)
- HTTP (Hypertext Transfer Protocol)
- SMPP (Peer-to-Peer Short Messaging)
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